Purpose-driven brands, that often have communities, saw their brand valuation increase by 175% over the past decade, compared to the median growth rate of 86%.
A primer on the seismic impact that Web3 and the future of data and consumer engagement will have on our online and offline futures
The Future of Community is an incisive and eye-opening exploration of the next stage of digital transformation sweeping through our online and real lives. Veteran Web3 evangelists John Kraski, Justin Shenkarow, and Charles Adkins explain why Web3 really is the “next big thing” and how it will fundamentally reshape many of the interactions we have with one another.
You’ll learn about how tokenization of data is poised to disrupt your understanding of the relationship between brands and their fans and how you can take control of your personal data with a self-sovereign identity on the blockchain. You’ll discover how our next generation of young people, Generation Alpha, communicate with one another—and with us—and how the ways they form human connections will impact our own online and offline social networks.
A can’t-miss roadmap to critically important new technologies that are already making digital waves around the world, The Future of Community will earn a place in the libraries of business leaders, entrepreneurs, founders, and technology and Web3 enthusiasts ready to leap into the future.
80% of consumers have made a purchase based on a community recommendation. (Ogilvy)
In The Future of Community, a team of visionary Web3 evangelists delivers an insightful discussion of how Web3 technologies can transform how we talk to one another.
Using illuminating illustrations, use cases, best practices, and expert interviews with technology and business leaders from around the world, the authors dive deep into critical conversations surrounding contemporary communications and tech.
You’ll explore the debates about how buyers can become participants in the business of Web3 and how fans of artists, athletes, and teams, can become owners, how to create self-sovereign identities, how to speak to Generation Alpha, and why digital assets have value as real as any piece of personal, physical property.
90% of major brands have utilized suggestions from the community to improve products or services.
The Future of Community considers the impact on our physical and digital worlds of new techniques and platforms like tokenization, decentralized marketplaces, decentralized autonomous organizations (DAOs), and decentralized finance.
It shows you how Web3 tech enables you to take greater ownership and control of digital and real assets and how it increases transparency for the buying public.
You’ll discover how fan tokens, non-fungible tokens (NFTs), decentralized social media, and smart contracts are enabling new levels of participation and new kinds of interaction between fans, artists, and athletes.
The book explains how the blockchain continues to develop these new avenues of participation for the public, unlocking ever wider and more exciting avenues in sport, music, movies, and other media.
authors
JOHN KRASKI - Author
JUSTIN SHENKAROW - Author
JUSTIN SHENKAROW - Author
John is a Web3 and technology executive working for companies backed by investors Mark Cuban, Ashton Kutcher, and Benchmark Capital. He is passionate about educating brands and consumers about the world of Web3. Before entering the Web3 space, he has worked in various executive positions at companies including KPMG, PwC, J.P. Morgan, and
John is a Web3 and technology executive working for companies backed by investors Mark Cuban, Ashton Kutcher, and Benchmark Capital. He is passionate about educating brands and consumers about the world of Web3. Before entering the Web3 space, he has worked in various executive positions at companies including KPMG, PwC, J.P. Morgan, and the Walt Disney Company. He also holds an MBA in Entertainment from the University of Southern California.
JUSTIN SHENKAROW - Author
JUSTIN SHENKAROW - Author
JUSTIN SHENKAROW - Author
Justin is a web3 builder, collector and evangelist. He also spent 30 years as an actor and produces film and television; focusing on acquiring high-level intellectual property. He is the co-creator and co-host of the tv show The Future of Community where he and John Kraski discuss topics ranging from the metaverse to blockchain to Web3, and more. Justin is a graduate of Stanford University
CHARLES ADKINS - Forward
JUSTIN SHENKAROW - Author
CHARLES ADKINS - Forward
Charles is the current President of Hedera Hashgraph and has worked with major web3 blockchain firms Polygon & Aptos Labs and previously led digital innovation efforts for companies like Nike, Google, Red Bull, and AT&T through his pioneering technology agency, F5 Consulting. He regularly keynotes and appears as a podcast guest evangelizi
Charles is the current President of Hedera Hashgraph and has worked with major web3 blockchain firms Polygon & Aptos Labs and previously led digital innovation efforts for companies like Nike, Google, Red Bull, and AT&T through his pioneering technology agency, F5 Consulting. He regularly keynotes and appears as a podcast guest evangelizing the importance of brand communities and how Web3 communities, specifically, will be a key factor of brand success in a future without web cookies and tracking.